Bape
Pop-up Shop

Year: Feb.2019-May.2019

Type: Pop-up Shop

Client: Bape

The design purpose of the project is to build a Pop-up Shop for the youth sports brand that can show the brand culture. The project is located in a famous shopping mall in Fuzhou City, Fujian Province, China. The client hopes to place the temporary installation at the entrance of the north gate of the mall. On the leisure square.
Customer demands: show the brand culture, the store meets the retail demand, and there needs to be an exhibition area to display the new products of the season

Objective

In the era of rapid development of mobile Internet and the express service industry, the sales of goods are no longer the most important value of shops.

As a new form of brand space presentation in the information age, the flash shop is more important to reflect the concept of the brand to people in this building space, and through the design of the building space, the design of the brand will be more intuitive for consumers to feel. Concept, brand culture and connotation. Through this entity space, the charm of design objectives is conveyed by using space language, and the brand style and shopping experience are combined to build a comprehensive image of the core concept of the

The brand is a global brand, and the main buyers are young and middle-aged. According to their consumer groups, we have designed several functional areas for this group of activities.

This is the layout of bape pop up shop. In the design, the moving area and the static area are separated, so as to achieve a smooth moving line of customers, and there is no confusion in the functional area. The lower right corner is the open entrance of the store, from which the entrance is the door opening device and style display device, and the inside is the clothing display area and the dressing room, as well as the coffee rest area and the exit.

Display area

Passing through the entrance, you can see the installation made of iron frame. The LED light strip above uses the brand's classic color scheme, showing the regional culture of Harajuku, Japan, where the brand originated.